The assignment is to create a campaign with alkylate petrol from Aspen that all of Aspen’s markets are interested in. Find a balance between the three key words; Man, Machine & Environment, as Aspen markets look quite different depending on maturity, and in what order you rank the keywords. Aspen want to include more women into the communication, that is be aware of and take into consideration to the woman active within the target, and also take the opportunity to include sustainability (as far as possible, as alkylate gasoline is still a fossil fuel) dialogue. The campaign shall work both on a more strategical level as well as used for more tactical communication.
Campaign content: Images; user-, hero- and content images • Beauty packs for Aspen 2 and 4 • Banners templates • Social media content buckets • Film/infographic • In-store Point-of-sales • Web site content • Print advertising templates • PR
